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Service

Migrations and replatforming for teams that cannot afford ranking or revenue loss

Migration risk is rarely in one big bug. It is in redirect gaps, content mismatch, and launch sequencing mistakes. I run migration work with rehearsal, rollback readiness, and SEO continuity checks.

If this issue is urgent (down pages, broken checkout, failed deploy, or lost leads), start with a free audit and I will prioritise first-fix actions.

Who this fits

Businesses and agencies planning host, platform, theme, or domain moves where downtime, indexing damage, and lead loss are unacceptable.

Problems I am brought in to fix

  • -Traffic and rankings drop after launch due to weak redirect and canonical control.
  • -Critical pages or content blocks go missing because parity checks were not complete.
  • -Post-launch hotfixes are chaotic because ownership and deployment flow were not planned.

What is included

  • Inventory + mapping: content types, URLs, integrations, and owners.
  • Redirect plan and validation checklist.
  • Launch runbook: DNS, caching, smoke tests, and monitoring for 48 hours.

Technical notes

SEO preservation is part of the migration, not an afterthought: canonicals, sitemaps, and internal link integrity get checked intentionally.

How I usually run it

Step 1

Discovery + risk list

What must match exactly vs what can ship as phase two.

Step 2

Staging rehearsal

Practice the cutover, measure speed, and fix obvious gaps before the world sees it.

Step 3

Controlled go-live

Short window, clear comms, and a rollback lever if something unexpected appears.

Tools & stack

RedirectsDNSWordPressShopifyNext.jsSearch Console basicsHosting

Related write-ups

Related articles

Related rescue paths

Most clients come to this service after a failed handoff, unstable release, or conversion drop.

Pricing mindset

Fixed phases with explicit deliverables: discovery, build/staging, cutover support. Large migrations may include a short post-launch retainer.

Frequently asked

Zero downtime, really?+
Honest answer: we minimise risk and plan windows. Some DNS/CDN steps have inherent propagation; the goal is controlled exposure, not magic.
Do you provide redirect mapping support?+
Yes. Redirect mapping is a core deliverable in migration work, especially when SEO continuity and campaign landing URLs matter.
Can you coordinate with non-technical stakeholders?+
Yes. I keep launch updates readable for marketing and operations teams so decisions are faster and go-live windows stay realistic.

You will get a no-obligation technical review with clear priority steps.