Service
Migrations and replatforming for teams that cannot afford ranking or revenue loss
Migration risk is rarely in one big bug. It is in redirect gaps, content mismatch, and launch sequencing mistakes. I run migration work with rehearsal, rollback readiness, and SEO continuity checks.
If this issue is urgent (down pages, broken checkout, failed deploy, or lost leads), start with a free audit and I will prioritise first-fix actions.
Who this fits
Businesses and agencies planning host, platform, theme, or domain moves where downtime, indexing damage, and lead loss are unacceptable.
Problems I am brought in to fix
- -Traffic and rankings drop after launch due to weak redirect and canonical control.
- -Critical pages or content blocks go missing because parity checks were not complete.
- -Post-launch hotfixes are chaotic because ownership and deployment flow were not planned.
What is included
- Inventory + mapping: content types, URLs, integrations, and owners.
- Redirect plan and validation checklist.
- Launch runbook: DNS, caching, smoke tests, and monitoring for 48 hours.
Technical notes
SEO preservation is part of the migration, not an afterthought: canonicals, sitemaps, and internal link integrity get checked intentionally.
How I usually run it
Step 1
Discovery + risk list
What must match exactly vs what can ship as phase two.
Step 2
Staging rehearsal
Practice the cutover, measure speed, and fix obvious gaps before the world sees it.
Step 3
Controlled go-live
Short window, clear comms, and a rollback lever if something unexpected appears.
Tools & stack
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ReadRelated rescue paths
Most clients come to this service after a failed handoff, unstable release, or conversion drop.
Pricing mindset
Fixed phases with explicit deliverables: discovery, build/staging, cutover support. Large migrations may include a short post-launch retainer.
Frequently asked
Zero downtime, really?+
Do you provide redirect mapping support?+
Can you coordinate with non-technical stakeholders?+
You will get a no-obligation technical review with clear priority steps.