Checklists
These posts are written so you can steal the headings as a working checklist for your own launches.
Operational checklists you can run today
Pre-launch technical checklist
- -Run page-level QA for key routes (home, service pages, contact, case studies).
- -Validate form submissions, error states, and lead routing.
- -Confirm redirects/canonicals/sitemap after URL or structure changes.
- -Capture baseline metrics for CWV and top conversion pages.
Website rescue triage checklist
- -Identify top 3 revenue-impacting flows and reproduce failures first.
- -Separate urgent blockers from cosmetic issues.
- -Audit dependencies/plugins/apps for risk and ownership.
- -Define a 7-day stabilization plan with owners and clear rollback options.
Performance sprint checklist
- -Profile mobile bottlenecks before changing architecture.
- -Reduce third-party script overhead on high-value pages.
- -Fix image strategy (format, size, lazy loading behavior).
- -Re-test after deployment and document guardrails for regressions.
Checklist FAQ
How should we use these checklists?
Use them as launch/review gates. Assign an owner to each item and track completion before go-live.
Can these fit agency workflows?
Yes. They are written to work in PM tools and client delivery check-ins.
What if we fail multiple checklist items?
Prioritize by commercial risk first: lead flow, checkout, tracking, and stability before cosmetic polish.