Migration broke SEO and traffic dropped
Post-migration SEO drops usually come from technical execution gaps, not one single mistake. Recovery requires fast technical triage and sequencing.
If your site is broken right now or your last developer failed to stabilize it, start with audit triage first.
Common problem signals
- -Rankings dropped after launch and key pages lost visibility.
- -Redirects and canonicals are incomplete or incorrect.
- -Duplicate indexation and crawl confusion increased.
Typical root causes
- -Incomplete URL mapping and redirect rollout.
- -Metadata and internal linking parity gaps.
- -Robots/sitemap misalignment after cutover.
How I fix this
- -Audit indexing and crawl behavior on priority URLs.
- -Repair redirect/canonical/sitemap integrity.
- -Run controlled recovery plan with monitoring window.
Rescue process
DiagnoseRepairValidateMonitor
Related fixes and deep guides
Redirect mistakes that kill SEOChains, soft 404s, mass 302s, and missing parameter rules that destroy equity after a site move.SEO checklist for website migrationPre, during, and post launch: indexation, redirects, sitemaps, hreflang, and validation your team can actually run.Migration SEO recovery actionsHow to recover rankings after migration through technical SEO repair and disciplined monitoring.Why migrations fail and preventionA practical look at migration failure patterns and the controls that prevent them.
Next action
Start with free audit triage. You will get first-fix priorities, risk notes, and a realistic implementation sequence.
Most issues take 1-3 days to diagnose correctly. If your system is already unstable, delays usually make recovery harder.
Related service: Migration and replatforming service