Service

WordPress developer for sites that load fast and stay editable

WordPress is still the fastest way for many teams to own content. I treat it as engineering: structured templates, guarded plugin choices, and hosting habits that keep Core Web Vitals honest.

Who this fits

Marketing-led organizations, publishers, and membership businesses that need editors to move fast without breaking layout.

Problems I am brought in to fix

  • ·The theme looked fine at launch but editors cannot add sections without calling a developer.
  • ·Speed scores tanked after a handful of “must-have” plugins.
  • ·SEO metadata is inconsistent because templates were never unified.

How I usually run it

Step 1

Inventory and constraints

Hosting, must-keep plugins, and the real editor skill level—so recommendations survive contact with reality.

Step 2

Template system

Reusable blocks or patterns that match your brand grid, not one-off page builders for every post.

Step 3

Hardening

Caching, image pipeline, and a short list of who can install plugins so the site stays fast next quarter.

Tools & stack

WordPressPHPACFGutenbergPerformanceSEO basicsHosting tuning

Related write-ups

Pricing mindset

Small retainers for care and speed, or fixed phases for migrations and rebuilds. I will tell you if your goal is cheaper as a static site instead of fighting WordPress.

Frequently asked

Do you only do custom themes?+
I work with quality starter themes when it saves time, but I avoid locking you into builders that fight version upgrades.
Can you speed up our current site without a rebuild?+
Often yes: plugin audit, image pipeline, caching, and script loading order. If the theme is fundamentally heavy, I will say so plainly.
Do you handle WooCommerce?+
Yes, for catalog and checkout flows that fit Woo. For very large catalogs I will flag indexing and hosting needs early.