Service
Shopify developer focused on conversion and clean theme code
Shopify wins when the storefront is disciplined: clear product hierarchy, honest scripts, and checkout left alone unless there is a strong reason. I write Liquid like I will read it again in six months.
Who this fits
Consumer brands moving from broken themes, or teams launching a serious catalog without hiring a full in-house Shopify department.
Problems I am brought in to fix
- ·Mobile add-to-cart works but checkout still feels fragile because of script weight.
- ·Collections grew until navigation stopped making sense.
- ·Every campaign needs a developer because the theme has no reusable sections.
How I usually run it
Step 1
Storefront audit
Theme structure, app footprint, and the top three journeys from ad click to purchase.
Step 2
Theme work or rebuild slice
Either repair the current theme with documented sections or stage a partial rebuild if that is cheaper long term.
Step 3
Launch checklist
Pixels, taxes, shipping messaging, and speed before you scale spend.
Tools & stack
Related write-ups
Pricing mindset
Fixed storefront phases when scope is clear; hourly for surgical fixes. I will flag when an app subscription is cheaper than custom code—and when it is not.